THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This project titled the effects and consequences of social media on music artists, music consumption and its impact on the Nigerian music industry. This study was instigated by the ongoing situation in Nigeria and all over the world. Social media has its good and bad. Social media can promote an artist to fame and also bring the artist to low depending on the situation surrounding the life of the artist and this in turns have a significant effect on the music industry and the consumption of music by that same artist., research hypothesis was postulated and tested in the work using the chi square method. This research has shown that there is a positive relationship between social media and the Nigerian music industry and that Social media has a significant impact of on the promotion of music artist and the Nigerian music industry.
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